LV01 0000
Contact

my name is

3asem

BUILDING WITH INTENTION LEGALLY: ASEM SAFIYI Trained at Yale · Stanford · Bocconi
University of Pennsylvania
University of Illinois
New York Institute of Finance
Istanbul · Riyadh
Doha · Cairo

CURRENTLY MAKING LEARNING FUN AGAIN

I build with intention,
then make it playable.

▶Press start

scroll to smash everything together

LV 02 THE CUBE

43,252,003,274,489,856,000 states.
Exactly one is solved.

Six faces, six disciplines I play on.

  1. Private Equity & VCBacking what compounds.
  2. Investment BankingCapital, structured.
  3. M&A FinanceTwo pieces, one stronger shape.
  4. Risk ManagementPricing the scramble before it happens.
  5. NegotiationEvery turn changes the whole cube.
  6. Game TheoryThink two moves ahead of the table.
MOVES 00/00 00:00.00 drag me

LV 03 THE PROOF

Math is a game with
very strict referees.

Math and physics are how I check my instincts. A ratio hides in sunflowers, and an equilibrium hides in every negotiation.

13 8 5 3 2 1 1 φ = 1.6180339887… 1, 1, 2, 3, 5, 8, 13, 21 …
every square is the sum of the last two. so is most compound interest.

LV 04 THE DILEMMA

Negotiation is a repeated game where everyone remembers.

Play six rounds against my favourite strategy. Cooperate or defect: you score by the matrix. Game theory, gamification and every deal table I have sat at, compressed into one tiny cabinet.

  • 3 / 3 you both cooperate
  • 5 / 0 you defect, they trust
  • 1 / 1 you both defect
PRISONER'S DILEMMA ROUND 1/6
YOU00
VS
???00
THEM: COOP · DEFECT YOU
3,3
0,5
5,0
1,1

    Your move. (Keys: C or D)

    LV 05 HOUSE RULES

    Five cards I never play without.

    My own rulebook. Drag the top card away, or tap it, to draw the next one.

    CARD 01 / 05
    CUTSCENETAP / SPACE TO JUMP

    P1

    GAMER FIRST

    Before anything else, I'm a gamer. That's where the inspiration comes from: worlds that pull you in, levels that beat you, and that feeling that the next try is the one.

    Games taught me how passion works. When you really have it, nothing stops you. A loss is a respawn, a closed door is a side quest, a bad day is a checkpoint. You just press start again.

    if you have the passion, nothing can stop you.

    DIST 00000M · SMASHED 00LIVES ∞

    LV 06 THE WORLD

    Where I spawn,
    and where I leveled up.

    I live between Istanbul, Riyadh, Doha and Cairo, and have studied or taken programs at Yale, Stanford, the University of Pennsylvania, Bocconi, the University of Illinois and the New York Institute of Finance. Hover a place to fly there.

    HOME BASES

    • IstanbulTR
    • RiyadhSA
    • DohaQA
    • CairoEG

    SAVE POINTS

    • YaleNew Haven
    • StanfordCalifornia
    • University of PennsylvaniaPhiladelphia
    • BocconiMilan
    • University of IllinoisUrbana-Champaign
    • New York Institute of FinanceNew York

    LANGUAGES

    Englishfluent
    العربيةnative
    Türkçefluent

    drag to spin the planet

    FACING · ISTANBUL

    LV 07 QUEST LOG

    What I'm playing right now.

    ◆ MAIN QUESTIN PROGRESS · SINCE 2025

    LAUNCHED 2025 · EXPANDING ACROSS THE GCC

    Nefelha نفلها

    My current mission: make education fun and meaningful again, using advanced tactics, particularly gamification and the psychology of learners. We launched in 2025 and are expanding across the GCC, working with experts from King Saud University (KSU) and leading universities in the region.

    • Launch Nefelha
    • Partner with KSU experts
    • Expand across the GCC
    • Make every classroom want one more round
    Visit nefelha.com
    ◆ NEW GAME+UNLOCKING

    NEXT ARC · THE GAME INDUSTRY

    Arabian AAA

    Everything Nefelha teaches us about play is pointing somewhere bigger: native Arabian AAA games, built from our own stories, landscapes and values. Not a desert backdrop for someone else's hero, but worlds where the culture is the main character and the player walks away a little better than they came in. Entertainment first, impact by design.

    • Learn what makes players care
    • Assemble the studio
    • Ship a world the region recognises as its own
    Enter Roaya
    ◆ SIDE QUESTDROPPING SOON

    CHOCOLATE BUILT FOR THE GROUP

    Glitch

    A chocolate bar that breaks the ice instead of just melting. Every square hides a challenge: scan it and the room gets a dare, a hot take or a confession prompt. No setup, no rules, just a reason to put the phones down together (and then film it). Built for Gen Z hangouts, and planned as a real shake-up of the sweets aisle, starting with Truth Bites and Dare Square.

    • Design the bar as a game
    • First drops: Truth Bites, Dare Square
    • Become the snack every gathering expects
    Peel the wrapper

    LV 08 INVENTORY

    Everything in the backpack.

    Picked up along the way. Select an item to inspect it.

    DIRECTED BY3asem

    ALSO CREDITED ASAsem Safiyi

    FILMED ON LOCATIONIstanbul · Riyadh · Doha · Cairo

    TRAINING GROUNDSYale · Stanford · University of Pennsylvania · Bocconi · University of Illinois · New York Institute of Finance

    DIALOGUEEnglish · العربية · Türkçe

    CURRENTLY SHIPPINGNefelha · Glitch

    PARTY MEMBERSWatheeq · Roaya · KSU Entrepreneurship Institute · Onoria

    MAIN CLASSGamer, first

    THEMEBuilding with intention